Welcome to the ultimate convergence of creativity, innovation, and design excellence! The Salone del Mobile Milano 2024 is just around the corner, beckoning design aficionados, industry professionals, and journalists alike to its grand stage at Fiera Milano Rho from 16 to 21 April. As the most significant gathering of Italian and international design luminaries, this year’s 62nd edition promises an array of cutting-edge innovations and immersive experiences.
Central to the event is a profound focus on the human experience, epitomized in the new communication campaign by Publicis Groupe. This theme resonates through the thoughtfully curated exhibition routes, carefully crafted to align with the human-centered philosophy. Leveraging insights from neuroscience and in partnership with Lombardini22, the event ensures maximum visibility and accessibility for all exhibitors, setting a new standard in design showcase dynamics.
Returning with grandeur, the biennial EuroCucina with FTK – Technology For the Kitchen and the International Bathroom Exhibition will captivate attendees with their latest offerings. Anchoring the experience are three monumental installations, complemented by exhibitions, insightful talks, and delectable taste experiences that seamlessly blend the realms of food and design.
Join us as we delve deeper into the captivating world of Salone del Mobile Milano 2024, where innovation, creativity, and the human spirit converge to shape the future of design.
Discover the latest innovations at Salone del Mobile.Milano 2024!
Experience exhibition designs focused on putting humans at the center. The highly anticipated return of the biennial EuroCucina and the International Bathroom Exhibition brings cutting-edge offerings. Explore three impressive installations, along with exhibitions, discussions, and culinary experiences blending food and design. Plus, celebrate the 25th anniversary of SaloneSatellite, showcasing talented designers under 35, and so much more.
Shaping Design Trends with Innovation and Improved Visitor Experience
The 62nd edition of Salone del Mobile.Milano is set to take place from April 16 to 21 at Fiera Milano Rho, promising evolution and innovation in the design industry. The event, transitioning from a traditional trade fair to a dynamic hub of inclusivity and value, addresses contemporary challenges like ecological transition. Key updates include optimized layouts for EuroCucina and the International Bathroom Exhibition, integrating insights from neuroscience to prioritize human-centric design. With a revamped pavilion layout aimed at enhancing visitor experience, attendees can navigate exhibits more efficiently, covering just 640 meters compared to the previous 1.2 kilometers. Digital services such as matchmaking and appointment booking streamline interactions, while online ticketing and wayfinding tools ensure a seamless visit for guests.
EuroCucina 2024: Transforming Kitchen Design into a Modern, Sustainable Experience
EuroCucina 2024 is transforming from a multifunctional space into an open and holistic sharing project. The format and visitor experience at the biennial exhibitions dedicated to the Bathroom and Kitchen are evolving with a new collaboration with Lombardini22, a leading group in Italian architecture and engineering. The layout has been reimagined to create a more contemporary business platform. EuroCucina 2024, located in Pavilions 2 and 4, will feature 100 exhibitors showcasing kitchen designs that embody the values of the modern age: conviviality, well-being, serenity, nature, and sustainability. The 9th edition of FTK – Technology For the Kitchen, EuroCucina’s collateral event, will highlight built-in technology and furnishing extractor hoods with innovative products, prototypes, and future concepts in preserving and cooking.
International Bathroom Exhibition 2024: Crafting Personalized Wellness Spaces with Eco-Friendly Practices
Now celebrating its 10th edition, the International Bathroom Exhibition remains the foremost global event for bathroom furnishings, seamlessly blending functionality with a focus on water conservation, energy efficiency, and luxurious design. Spanning across Pavilions 6 and 10, the exhibition will showcase the creations of 180 exhibitors across 18,000 square meters, presenting a curated selection of top-tier international products ranging from furnishings and accessories to shower enclosures, sanitary porcelain, radiators, taps, and tubs. The modern bathroom has evolved into an extension of the living space, offering innovative storage solutions and stylish designs that seamlessly integrate with the aesthetics of living rooms and bedrooms.
The cultural program at Salone del Mobile 2024 promises an immersive journey filled with experimentation and insightful analysis. Three captivating installations take center stage throughout the event.
“Interiors by David Lynch: A Thinking Room” (Pavilions 5-7) offers a unique exploration into the relationship between interior spaces and personal introspection. Designed by renowned filmmaker David Lynch, this installation features mirrored “thought rooms” that symbolize the connection between our surroundings and inner selves.
“Under the Surface” (Pavilion 10) invites visitors to contemplate our relationship with water through an immersive experience. Created by Emiliano Ponzi, Accurat, and Design Group Italia, this installation showcases the environmental impact of water consumption and highlights advancements in water conservation in bathroom furnishings.
EuroCucina’s centerpiece is a stage hosting six international food magazines, presenting innovative perspectives on food design. Titled “All You Have Ever Wanted to Know About Food Design in Six Performances,” these projects combine reflections, exhibitions, talks, and taste experiences to explore the intersection of food and design.
Additionally, the program features talks and round tables curated by Annalisa Rosso, bringing together influential figures such as Pritzker Prize winner Francis Kéré and architect John Pawson. The Salone del Mobile Library, designed by Formafantasma, and the Corraini Mobile Bookshop offer a diverse selection of international titles, adding a literary dimension to the event’s cultural offerings.
SaloneSatellite’s 25th edition, curated by Marva Griffin Wilshire, will showcase 600 talents and 22 design schools under the theme “Connecting Design since 1998” in Pavilions 5-7. The event has nurtured over 14,000 budding designers and facilitated cross-cultural exchanges for 25 years. A major exhibition at La Triennale, curated by Beppe Finessi and designed by Ricardo Bello Dias, will explore the relationship between production and emerging talents. The ceremony for the 13th SaloneSatellite Award takes place on April 17.
Salone del Mobile.Milano 2024: Advancing Sustainable Practices and Partnerships
Salone del Mobile.Milano 2024 continues its commitment to sustainability, focusing on environmental, economic, and social responsibility. Certified with ISO 20121 since the last edition, the event collaborates with the Department and School of Design at the Politecnico di Milano to establish a permanent observatory for analyzing its impact on sustainability, inclusion, circularity, growth, and skills transfer within the community.
The Sustainability Policy is being revamped, setting higher objectives and initiating collaborations with certified suppliers providing recycled, recyclable, or reusable materials for communal area construction. Efforts will focus on regenerating resources and managing waste responsibly. Institutional partners are being chosen based on their commitment to people and the planet, and sustainable installation guidelines have been extended to exhibiting companies. The event reaffirms its commitment to the United Nations Global Compact.
As we wrap up our preview of Salone del Mobile.Milano 2024, it’s evident that the future of design shines brighter than ever. This year’s event promises a fusion of creativity, innovation, and sustainability, setting the stage for a world where design elevates human experiences and embraces responsible practices. Let’s come together to celebrate this journey toward a brighter, more inclusive future through design.
